Moose Hide Campaign

End violence against women and children

The Moose Hide Campaign (MHC) is a movement of Indigenous and non-Indigenous men and boys who are taking a stand to end violence against women and children. The campaign is not limited to men and boys, women and girls are encouraged to wear the moose hide and take roles in the campaign like ceremonial witnesses for events, keynote speakers, and cultural leaders and advisors. 

MHC was started by Paul Lacerte and his daughter Raven in 2011. Lacerte is from Cariboo Clan and the Carrier Nation. 

There are many avenues to participate in the campaign. Wearing a square pin made of leather or non-leather is an option. The Xaverian Weekly will provide pins (leather or non-leather), information about the campaign, and other resources about local services in the newsroom (Room 111D, SUB) each Friday of February from 11am-2pm. 

All moose hide squares come from traditional hunters who hunt moose for food and ceremonial purposes, or from animals who have died in road accidents. No animals are hunted specifically to supply hides for the Moose Hide Campaign. 

The patches are produced with care by Indigenous women who are deeply committed to the protection of women and children and who value the living origins of the patches. Making the patches provides a valuable source of income for the women involved.

Another avenue for participation is the day of fasting and gathering on February 13, 2019. MHC provides a fasting guide for people who are new to the traditional practice. The guide is available in The Xaverian Weekly newsroom where the day’s events on February 13 will be livestreamed. If unable to participate in person, MHC has an online “Pledge Now” button that records a short 45 second video with phone, laptop or tablet. Photos and messages are also accepted as alternatives to video.